What is Link Equity? Link equity is the value of a link and how much SEO power each link passes to your own website from the URL it's linking from. Some people also refer to link equity as lin...
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If you have doorway pages on your site, they could be wreaking havoc on your SEO strategy and organic performance. Remember, anything that's frustrating for your visitors can cause your rankings to
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I've always said there are two types of people in the world: Math people and language people. (In case you hadn't guessed already, I'm the latter.) Think about it: It's rare that English and Math are
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Outsourcing can seem like a dirty word. It conjures up images of "experts" on Fiverr with questionable skills, or cheap, foreign labor working out of a sweatshop. But that image is all wrong. For m...
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If you were climbing to the top of Mount Everest, you'd need a quality pair of hiking boots. Similarly, to climb to the top of SERPs, you need a solid set of backlinks pointing to your website. Ever...
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Let me take a guess as to where you're at right now. You're writing a blog, and following all of the so-called "best practices," but you're not seeing any SEO impact. Trust me, you're not alone on
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When you want an ice cream, you head to the store and ask for it. When you want to meet a friend for lunch, you send them a quick text message and ask them to meet up. But what happens when you want t...
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When was the last time you clicked beyond the comfort zone of Page One when searching for something on Google? The chances are, you can't remember. Page One is our safe place. We rarely need to ve...
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Imagine living in a world where you could drive sales on autopilot. No costly Facebook ads (which can quickly turn into a money pit). No constantly checking your analytics data like the clock neari...
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You can't deny the power of the influencer. Even though it can sometimes feel a bit like ploughing cash into a new marketing trend, influencer marketing isn't going anywhere. Almost 60% of business...
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